Branding for hairdressers

Foreword

In an industry where personality and customer satisfaction matter most, branding for hairdressers and beauty artists is much more than just a logo or a name. Branding is what your customers say about you when you’re not there. It’s about creating an experience that’s so memorable and inspiring that your customers can’t help but share it with others. But how do you do that?

Branding is more than a logo

Many people think of branding as a visual identity – logos, colours, and wording. Even though these elements are important, they make up only a small part of what branding really is. Your brand is the sum of every experience customers have with you. It’s the feeling they take with them, and the story they tell their friends when they talk about you.

Create an experience that speaks to your customers

The secret to strong branding is creating an experience that strikes a chord with your customers. This can be through small details that make their visit special, like offering a cup of coffee when they arrive, or creating a cosy atmosphere with good music. It could also be that your salon should play hard rock all day – the choice is yours, and it can be used to attract different types of customers. Every touchpoint is a chance to strengthen your brand and make sure your customers feel valued and well looked after.

Inspiring décor as part of your brand

The décor of your salon is a powerful tool in your branding. Inspiring, well-thought-out décor can create an atmosphere that makes your customers feel welcome and at ease. A beautifully decorated salon can also be a talking point that creates good word of mouth and makes your customers feel proud to be treated there. Consider elements like lighting, colour choices, and styling chairs, which can support the mood you want to create.

Photo: @brushandblush

Say it again and again and again and again

Staying the course is one of the most important factors in effective branding. Whether it’s your choice of décor, the way you communicate, or the service you provide, everything must fit together and reflect the same value-creating experience. When customers experience a consistent and well-executed service, your brand becomes stronger, and trust in you as a hairdresser (as a brand) grows.

Create positive talk about your brand

A strong brand experience creates word of mouth. When your customers experience something unique or out of the ordinary in your salon, they are more likely to share it with others. It can be anything from an especially friendly workstation to inspiring décor that makes them feel special. By creating these memorable experiences, you can make sure the talk about your brand is always positive, and it will attract even more customers. The secret is that you can’t control what people will talk about. A good example: Even though we have the Nordic countries’ largest showroom, filled with complete salon setups, the first thing our visiting hairdressers mention to their friends is our 4-metre-high front doors.

Final words

Branding for hairdressers is, in the end, about creating an experience that stays with your customers long after they have left your salon. It’s not only what they see, but what they feel and experience, that defines your brand. Make sure your customers have something positive to say about you when they talk about your salon, and let your décor and service be part of that story.