Startup

Getting Started – Everything you need to know before opening your salon

Opening your own hair salon is a dream for many, but getting there takes more than just a passion for hair and styling. A successful launch takes planning, strategy, and the right choices from day one, so you create a workplace that’s both financially sustainable and pleasant to work in.

What should you consider before opening your salon?

From choosing the location to the practical details of layout and equipment—we’ll guide you through the key steps so you can avoid common pitfalls and build a salon that works from day one.

1. Location – Where should your salon be?

Location is one of the most important decisions you’ll make. It directly affects your footfall, visibility, and operations.

City center or local neighborhood?

A spot in the city center offers high visibility and easy access, but often comes with high rent. A salon in a residential area may have lower costs and loyal regulars, but might require more marketing.

Access and parking

Make it easy for customers to visit—are there parking options, public transport nearby, and is it accessible for people with reduced mobility?

Competition

Check how many Hairdressers are already in the area. Can you offer something unique, or will you be competing for the same customers?

2. Budget and finances – What does it cost to start a salon?

One of the biggest mistakes new salon owners make is underestimating the startup budget.

Startup costs

• Deposit and rent – Many landlords require 3–6 months’ deposit.
• Renovation and fit-out – If the space needs adapting, there can be significant extra costs.
• Furniture and equipment – Chairs, backwashes, workstations, mirrors, lighting, ventilation, etc.
• Products and inventory – Shampoos, styling products, and color to get you started.
• Marketing – Website, social media, signage, and flyers.
• Licenses and insurance – Remember to check which permits you need.

Many choose to lease equipment instead of buying everything upfront. It can lower startup costs and give you more financial flexibility.

3. Layout and ergonomics – Get it right from the start

Your salon shouldn’t just look great—it also needs to work in day-to-day life. An efficient layout means fewer steps, better ergonomics, and a better experience for you and your clients.

The most important elements of your salon layout:

• Hairdressing chairs – Comfortable, adjustable chairs that suit both you and your clients.
• Washing units – Make sure there’s good neck support so clients can relax during shampooing.
• Workstations – Mirrors, storage, and lighting should work seamlessly together.
• Local exhaust ventilation – Removes fumes from color and chemicals and ensures a healthy work environment.
• Lighting – Poor light leads to poor cuts! Choose LED lighting with the right color temperature.
• Storage – Trolleys and cabinets so you always have your products at hand.
• Ventilation – Good extraction keeps the air fresh.

Tip: Visit a showroom so you can try the chairs and feel the quality of the furnishings before you buy.

4. Staffing – Start solo or hire?

Many start solo to keep costs down, but if you want to grow quickly, having a team from the start can be an advantage.

Benefits of starting solo:

1. Lower payroll costs.
2. Flexibility in opening hours.
3. Greater control over the client experience.

Benefits of hiring from day one:

1. You can take more clients and increase your revenue.
2. Opportunity to specialize—one focuses on cutting, another on color.
3. More visibility and faster growth.

If you hire, remember to budget for wages, holiday pay, pension, and insurance.

5. Marketing – How do you get clients in the chair?

Even the most beautiful salon won’t succeed without clients. Start building your client base before you open:

• Social media – Share the process behind your salon launch and build anticipation.
• Website & booking – Make it easy for clients to find you and book appointments.
• Google My Business – Make sure your salon shows up when people search for Hairdressers in your area.
• Partnerships – Team up with local shops or influencers.
• Opening promotions – Discounts for the first clients or giveaways to create buzz.

A strong online presence is essential—most customers find their Hairdresser via Google or Instagram.

6. Legislation and insurance – Avoid costly mistakes

When you open a salon, there are a number of rules you need to follow.

1. Business registration – Remember to register your salon correctly.
2. Work Environment Authority requirements – Local exhaust ventilation and ergonomic working conditions may be required.
3. Insurance – Liability and business insurance protect you and your company.
4. Lease agreement – Always read the contract carefully—consider having a lawyer review it.

Make your dream a reality

Starting a hair salon is a big decision, but with the right planning you can build a business that’s both financially successful and gives you a fantastic work life. At Just Add People, we’ll help you make the right choices from the start. We have everything from ergonomic Hairdressing chairs and washing systems to advice on the best salon layout. Visit our showroom or get in touch—we’re ready to guide you all the way from idea to opening. Dream big—plan smart—and make your salon a success!